San Pietro
San Pietro is an Italian restaurant in Córdoba with two houses and a double kitchen, with and without gluten. The brand was already alive indoors; what it lacked was a way of being seen. We put twenty years of craft into a system: a serif logotype that draws you in, a calligraphic monogram in one continuous stroke, classical engravings and an earth palette.
- Brand diagnosis
- Narrative identity
- Tone of voice
- Storytelling
- Logotype and monogram
- Seal system
- Type system
- Palette and illustration
- Signage for two houses
- Menu and stationery
- Table linen and uniforms
- Packaging
A brand that lived indoors
San Pietro had the hard part solved: customers who come back, two houses each with a public of its own, a General Paz house that takes it for family. What it lacked was outside. To anyone who did not know the story it was a place where you eat well and cheaply — true, but short. Quality alone was not going to keep it apart over time.
Everything good happens without anyone saying so
The story was already there: drive, honesty, craft. The find was how it gets told. At San Pietro the important thing is never said — eyes close on the first mouthful, the table runs long, a flavour comes back days later. Out of that came “Sin palabras”, the idea that orders everything else.
A serif that draws you in, two kitchens in a single stroke
Minion brings the craft and the authority; the lower terminal of the R stretches out and wraps the O — the table that receives you. Inter orders the functional without competing. The monogram laces the S and the P in one continuous stroke: two kitchens, with and without gluten, made one. The classical engravings carry the weight of old cookbooks.
Inter
One identity for two houses, without splitting
The system goes down to both houses — General Paz and Cerro — with a seal of its own for each on the same structure. Storefront, menu, table linen, aprons, engraved glasses, table water, wax seal: every piece holds the same earth tone and the same quiet intensity. Nothing shouts; everything signs.
