About àndale

We work in the inner layers,where discomfort turns fertile

To unlock

Most brands live on their surface: the logo, the colour, whatever they believe they are supposed to communicate. Underneath that layer there is another brand — the real one, with pulses, contradictions, fears and desires, pushing to get out. Discomfort is fertile. Clarity is born of friction. To unlock is to read what is latent, name what has no shape yet and order what was scattered. It is to press hard enough for the true thing to appear, and to walk that passage towards a version that is more honest, clearer and harder to argue with. The next version of a brand is not invented. It is revealed. We do not design to please, we do not follow trends and we do not work to confirm what already is. And if it makes you uncomfortable, that is the way in.

Purpose

To reveal and unlock the most honest and powerful version of every brand.

Mission

To guide brands through their evolution with critical thinking, conceptual sensibility and strategic design that makes them truer and more memorable.

Vision

To build a path of our own where every brand we accompany is proof of what we can create: deep thinking, conscious design and evolution with meaning.

Three principles

Discomfort is fertile

Clarity is born of friction. A brand starts to move when something destabilises it.

Truth is a design in progress

Brands are not invented. They are revealed — including the parts they had not dared to be.

Unlocking is a ritual of depth

A conceptual, strategic and sensory journey towards the most inevitable version of a brand.

The brandingunlockers

If it makes you uncomfortable, that is the way in.

Team àndale

Jimena Moyano

Co-founder & CEO

Runs the studio and holds the structure that lets everything else happen. Sets the direction, orders the priorities and gets the projects out.

Fernando Ambordt

Co-founder & Art Director

Leads àndale’s creative eye. Turns strategy into identity: what the brand says, how it looks and why it holds.

Milagros Guasco

Account Executive

The bridge between the clients and the team. Listens, translates, organises and brings method to the daily noise.

Valentina Richardson

Graphic Designer & Photographer

Designs, shoots and edits. Builds the visual content that gives each brand its texture and its rhythm.

Catalina Gabellieri

Graphic Designer

Design with judgement and precision. Carries the graphic system into every piece, keeping it coherent down to the last detail.