dillo
dillo is a startup connecting deaf people with everyone around them. We built it on an idea the name already carried — the two “l”s are two brackets, and an open bracket is the profile of an attentive ear. The rest follows from there: a symbol that is also two eyes and a mouth, and a system that treats listening as something done with the whole body.
- Mission, vision and values
- Manifesto and concept
- Audience and value proposal
- Brand territory
- Logotype and symbol
- Typographic system
- Palette and greys
- Clearspace and usage
- Patterns and illustration
- Emoji system
- Billboards, site and app
- Stationery, badges and stand
An accessibility brand with no air of paperwork
The category swings between two extremes: the clinical tone of the medical device and the compassionate tone of the charity campaign. Both leave the deaf person on the side of lack. dillo is neither a prosthesis nor a cause — it is a community, and a community either looks like one or nobody believes it.
The bracket as an attentive ear
The name already had the solution written into it. The two “l”s in dillo are two brackets, and an open bracket is the profile of an ear that listens. The same shape then reads as two eyes seeking contact and as a mouth that speaks — one figure for the three things it takes to understand each other.
A sky blue that opens, four greys that hold
Museo Slab signs the logotype: its serifs give body to a brand that has to sound reliable without turning solemn, and its range of weights lets it shout and whisper without changing family. Kantumruy Pro takes the long text. The sky blue is openness and calm; yellow, violet, coral and green bring the vitality of a community; four greys hold everything else. The clearspace is measured with the “o” itself.
Kantumruy Pro
A brand spoken with the hands
The symbol repeats until it becomes pattern and hand-drawn illustrations put people where another brand would put icons. Emojis come in as a language of their own: hands that point, wave and applaud. It runs to billboards, site, app, badges, stationery and stand — and in all of them the photography shows someone in conversation, never someone being helped.
